Apple plans to offer the iPhone to more than 760
million China Mobile customers starting in January, which could help
it increase its share from the fifth position in this growing market.
The
company already sells its phones in China through two other carriers in
the country -- China Telecom and China Unicom -- but a deal with China
Mobile, the largest in the country, had eluded it for some time. One
reason is that China Mobile uses a different wireless telecommunications
standard from its competitors.
As part of an agreement announced
Sunday, Apple's iPhone 5S and iPhone 5C will be available from China
Mobile and Apple retail stores in China on Jan. 17. Preregistration of
the phones will begin on the carrier's website and through its customer
service hotline from Wednesday.
The pricing of the iPhone 5S and 5C for China Mobile will be available at a later date, Apple said in a statement.
Apple's
share of the Chinese smartphone market reached 8 percent in the third
quarter, according to research firm Canalys. Samsung Electronics was the
largest player with a 21 percent market share, followed by Lenovo with a
13 percent share. Local player Yulong Computer Telecommunication with
11 percent market share and Huawei with 9 percent share took the third
and fourth places.
China issued 4G licenses in December to three
local carriers including China Telecom, which has been deploying base
stations across the country using a 4G technology known as LTE TDD
(Long-Term Evolution Time Division Duplex). Apple had been unwilling
previously to support China Telecom's TD-SCDMA (Time Division
Synchronous Code Division Multiple Access) 3G network technology, but on
Sunday it announced that the iPhones would run on both the 4G TD-LTE
and the 3G TD-SCDMA networks.
China Mobile's 4G services will be
available in 16 cities including Beijing, Shanghai, Guangzhou and
Shenzhen by the end of this year, according to a joint statement by the
two companies. By the end of 2014, China Mobile plans to complete the
rollout of more than 500,000 4G base stations, which will cover more
than 340 cities with 4G service, it added.
Apple added in September NTT DoCoMo, Japan's largest carrier, to its list of customers for the iPhone.
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